KIOSK USER EXPERIENCE DESIGNUTA University of Texas at Arlington Engineering & Research Building: Leadership in Energy and Environmental Design (LEED)
VISUAL SYSTEMS AND STRATEGY
Q. How can user-centered design spotlight a LEED-certified research facility’s advanced features while increasing enrollment and strengthening collaboration among engineering and science faculty?
A. By leading a user experience–driven design strategy for the Engineering Research Building that combined cohesive branding, interactive kiosks, and targeted marketing collateral to make the building’s eco-friendly systems, research centers, and faculty resources visible and accessible. By prioritizing clarity, navigation, and engagement across digital and physical touchpoints, the experience supported recruitment, orientation, and daily use of the facility. These efforts contributed to a 25% increase in engineering enrollment between 2011–2014, including a 102.7% increase in master’s enrollment and a 34.8% increase in undergraduate enrollment, while also supporting interdisciplinary collaboration and faculty productivity.
DELIVERABLES
User-centered visual identity and branding system for a LEED-certified research environment
Interactive kiosk UX design supporting wayfinding, faculty directories, and research discovery
Digital interfaces optimized for clarity, accessibility, and high-traffic academic settings
Print and digital collateral aligned with recruitment, orientation, and research engagement
Environmental graphics reinforcing sustainability, navigation, and institutional identity
