EARLY LITERACY THROUGH PLAYSprinkles Integrated Brand & Experiential Learning System
Visual & Experiential Storytelling
Q. How can a joyful consumer brand be designed as an early childhood literacy tool that strengthens vocabulary, storytelling, and print awareness through immersive visual experiences?
A. Sprinkles was built as a literacy centered brand ecosystem using 3D characters, illustration, and tactile identity design to spark early language development. The integrated activity book reinforces phonemic awareness, vocabulary building, and narrative play through guided prompts and visual storytelling. Through cohesive art direction and experiential photography, the brand transforms joyful engagement into intentional early learning moments.
DELIVERABLES
• Brand identity system including logo, color palette, typography, and visual language
• 3D character and product modeling with expressive pose library
• Illustrated activity book concept and full layout design
• Early literacy activity framework aligned to ECE skill development
• Custom illustrations and iconography system
• Packaging design and print applications
• Experiential photography art direction
• Social and digital campaign visuals
• Environmental and experiential brand touchpoints
