DOCUMENT DESIGNKAISER | PROJECT DIRT | CALIFORNIA SCIENCE CENTER | TZU CHI FOUNDATION
PROPOSALS & PROJECT PLANS
Q. How might we transform dense, text-heavy proposals into inviting, visually engaging presentations that win complex, high-stakes work?
A. This project showcases excerpts from four confidential proposals. Due to confidentiality and volume, only select front covers, back covers, and interior spreads are shown. Through multi-layered visual hierarchy, strategic color systems, and purposeful composition, extensive 40–100 page proposals were transformed to clarify complex project plans, elevate partnership value, securing more than $28 million in awarded work across capital projects, strategic partnerships, and multi-year initiatives.
DELIVERABLES
Custom-designed, branded proposal systems for complex, multi-million-dollar initiatives
Visual hierarchy and layout design for long-form proposals (40–100 pages)
Custom data visualizations, charts, and graphs to clarify impact and outcomes
Original illustrations and iconography to support storytelling and readability
Cohesive visual narratives aligning strategy, scope, and partner value
