POLICY & ADVOCACYTeach Plus Comprehensive Campaign
Building a Statewide Advocacy Engine
Q. How can a comprehensive, multi-channel campaign elevate educator voices, advance complex policy priorities, and mobilize cross-sector stakeholders to drive systemic change in Pennsylvania’s education system?
A. By designing and leading a statewide Policy Fellowship and advocacy communications campaign that positioned educators as trusted policy experts across key priorities; including equitable funding, culturally responsive education, early childhood education, the science of reading, and teacher preparation. Through cohesive branding, strategic storytelling, and coordinated digital, print, and in-person engagement, the campaign integrated research, lived experience, and policy analysis to engage educators, policymakers, advocates, and business leaders statewide. This approach generated sustained visibility and influence, resulting in 70+ published op-eds and policy memos, 100+ media placements, and 200+ leadership and advocacy opportunities that strengthened legislative momentum and expanded cross-sector collaboration.
DELIVERABLES
Statewide advocacy and communications strategy aligned across multiple education policy priorities
Integrated visual and messaging systems for retreats, presentations, newsletters, kiosks, and events
Thought leadership content including op-eds, policy memos, reports, and publications authored by educators
Media and press materials supporting launches, press conferences, and public policy moments
Stakeholder engagement tools made to connect educators with policymakers, advocates, and business leaders
